Strong ideas – make references

Astellas AG, Betmiga

Task:
total communication

Challenge:
awareness for a taboo topic

>> current projects

Carmol

Task:
product communication relaunch

Challenge:
widening of the target group

>> current project

VIFOR AG, Veltassa

Task:
total communication

Challenge:
achieve higher awareness for the product, support the approval process

>> current project

Galderma Schweiz AG Excipial®
crossselling campaign

Task:
campaign for cross-product sales promotion

Challenge:
new indication-overlapping visual appearance

>> current project

Alleye – screening tool for eye diseases

Task:
knowledge transfer functionality of an app / online interface, introduction Alleye

Challenge:
simple and focused communication at target group level

>> current project

Gilead Sciences Switzerland Sàrl – Antifungal (Ambisome®)

Task:
overall communication, introduction of a new indication

Challenge:
older product, ThinkTank differentiation from competitors, further scientific literature for HCPs

>> current project

ORKAMBI®, Cystic Fibrosis
(CF, Mukoviszidose)

Task:
product launch, overall communication incl. upload und links to approval-plattform

Challenge:
specialist knowledge rare disease, market entry, wide target group

>> current project

Sigvaris Medical, Magic Colors 2019/2020

Task:
communication product launch

Challenge:
development of key visual for each new trend colour

>> current project

Boehringer Ingelheim (Schweiz) GmbH, respiratory products

Task:
overall communication, content development

Challenge:
new generation active pharmaceutical ingredient / differentiation

>> current project

Takeda Pharma AG, Ninlaro (oncology)

Task:
product launch

Challenge:
differentiation in a competative market, triplet therapy

>> current project

Actelion Pharma Schweiz AG, Uptravi

Task:
product launch

Challenge:
tiered knowledge communication of complex dosage – appropriate to customers

>> current project

Lundbeck AG, Brintellix

Task:
total communication

Challenge:
adapting the international positioning to the Swiss market

>> current project

Lundbeck AG, Abilify Maintena

Task:
product communication of Abilify Maintena

Challenge:
emotionalisation of pre-existing, rather scientifically-oriented communication

>> current projects

Menarini

Task:
conceptualisation of training event on emergencies

Challenge:
implementing the design (recruitment of speakers), overall organization in a complex environment

>> current project

Bayer (Schweiz) AG, oral anticoagulation

Task:
create slide-desk for cardiology tutors

Challenge:
compaction of scientific content from OPL Board

>> current project

Novartis Pharma Schweiz, Acromegaly

Task:
e-detailing on Veeva

Challenge:
integration into Veeva Systems
(cloud-based business solutions
for the global life sciences industry),
stakeholder management

>> current project

Gilead Sarl, Sovaldi/Harvoni (hepatitis C)

Task:
total communication

Challenge:
fast track introduction (adaptation of international subjects) after approval, sensitive communication of reimbursement

>> current project

Medinova AG, Fluomizin, Gynoflor

Task:
brand manuals at product level

Challenge:
transnationally implementable design concept

>> current project

Padma AG, Padma 28/Padma Lax/Padma Digestin (Tibetan medicine)

Task:
total communications for organisation
and products

Challenge:
new development of product subjects
and POS materials, redesign packaging

>> current project

Vifor International Ltd, Ferinject/Venofer (iron deficiency)

Task:
conception and implementation of complete and partial analog and digital projects

Challenge:
communication that differentiated the indication, intercultural reference groups

>> current project

Bayer (Schweiz) AG, Menarini AG, Pfizer AG, Takeda Pharma AG, Vifor Pharma AG

Task:
development of sequence, facilitation, organisation of advisory boards, expert panels and advisor workshops for specialists and GPs

Challenge:
recruitment and management of KOLs, board languages of German, French, Italian and English

Merck (Schweiz) AG, Rebif (multiple sclerosis)

Task:
total communication (HCPs, Nurses, Patients)

Challenge:
complex product usage,
competitor situation

>> current project

GaleniCare Management AG, Starcard (loyalty program)

Task:
communication program and account letter

Challenge:
consumer communication in 3 languages, sensitive data

>> current project

Bayer (Schweiz) AG, cold product portfolio (OTC)

Task:
awareness building and information transfer to HCPs (pharmacies and drugstores)

Challenge:
product differentiation and information anchoring

>> current project

Winconcept AG, Feelgood’s News (customer magazine)

Task:
overall responsibility (editorial, graphics, production)

Challenge:
approximately 150 partner pharmacies with individual needs, differentiation from other pharmacy magazines, changing reader behaviours

>> current project