Likeable and motivational, the Bayer mascots Zoe and Max not only motivate healthcare professionals to complete Bayer’s product-specific training, but also convey specialist knowledge

Challenge  

The online learning platform BayerProfessional offers informative content from the fields of gynaecology, flu and colds, food supplements and more. The aim was to create characters with recognition value and a clear Bayer identity, who would nevertheless be neutral enough for use in connection with various topics online and offline. Their task: to motivate professionals from pharmacies and chemists to utilise the Bayer online learning platform, as well as to guide them through various topics and training courses, thus optimising knowledge transfer. In a nutshell: They had to be versatile, likeable and unique..

Solution 

From among four conceptual approaches, the duo Zoe and Max were created – inspired by Cosmas and Damian, the patron saints of pharmacists. In this context, Zoe is the serious one: curious, hungry for knowledge, trustworthy and helpful, she addresses scientific aspects. Max, meanwhile, promotes competitions. He is adventurous, eager to learn and courageous.

NEWS from your pharmacy strengthens the relationship between pharmacy and customers.

Challenge

The publishers: Around 180 different pharmacies. The target group: Customers. The goal: To strengthen customer relations and loyalty and to achieve a strong positioning of the pharmacy in the region. The distribution of the magazine should consist of a shop circulation as well as a mailing to households. This was the order from Winconcept, a pharmacy grouping, to STO Pharmawerbung.

Solution

Modernly prepared and filled with entertaining but also educational content - this is the customer magazine that STO Pharmawerbung produces with a circulation of around 200'000 copies for 180 pharmacies throughout Switzerland. The editorial work, the design of the layout, the coordination with the pharmacies and the entire organisation from production to dispatch – by STO Pharmawerbung the threads run together. The magazine is published in three languages: German, Italian and French, and the pharmacies have the option of designing their own personal magazine with their logo and photos. For a strong market presence.

The innovative appearance of the start-up 4teen4 is a great basis for finding new investors.

Challenge  

Presenting complex medical content in an appealing and reader-friendly way for potential investors - challenge accepted. 4TEEN4 Pharmaceuticals GmbH is developing an antibody therapy to reduce the high mortality rate of patients with cardiogenic shock. Cardiogenic shock occurs when the heart fails to pump, usually triggered by a heart attack. There is currently no effective therapy for such a life-threatening emergency.

Solution

STO Pharmawerbung AG has developed a corporate branding that defines graphic elements such as colors, fonts, graphics, tables, and icons to create a unique and at the same time scientifically sound appearance. Based on this, a website and a management slide deck were created. With numerous other materials such as a one-pager and scientific abstracts, the next round is now underway.